The Rhetorical Nature of XML: Constructing Knowledge in Networked Environments

The Rhetorical Nature of XML: Constructing Knowledge in Networked Environments

J.D. Applen

Language: English

Pages: 408

ISBN: 0805861807

Format: PDF / Kindle (mobi) / ePub

The Rhetorical Nature of XML is the first volume to combine rhetoric, XML, and knowledge management in a substantive manner. It serves as a primer on XML and XML-related technologies, illustrating how the naming of XML elements can be understood as a rhetorical act, and detailing the essentials of knowledge management practices that illustrate the need for intelligently conceived databases in organizations.  Authors J.D. Applen and Rudy McDaniel explain how technical knowledge and rhetorical knowledge are symbiotic assets in the modern information economy, emphasizing that skilled professionals and apprentice learners must not only adapt to and become adept with new technological environments, but they must also remain aware of the dynamic social and technological contexts through which they communicate. Applen and McDaniel use this subject as a catalyst to encourage interdisciplinary connections and projects between experts in fields such as technical communication, digital media, library science, computer science, and information technology.

The authors demonstrate techniques for working with XML in interdisciplinary projects with attention to single sourcing and content management. Interviews with practitioners working with XML for research and in industry are also included, to illustrate how XML is currently being used in a variety of disciplines, such as technical communication and digital media. Combining applied theory and XML technology to solve real-world problems in technical communication and digital media, this work provides an entry point for students and practitioners who do not have an extensive background in markup languages, enabling them to begin developing user-centric projects using XML.

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have demonstrated how the social construction of language shapes our communication practices. Others have reminded us of the need for technical communicators to expand their skills and understand how to use, and not be used by, new communication technologies. Additionally, technical communicators are mindful of how the advent of single sourcing has changed the way we produce and reuse documentation. We have also seen why it is important to understand classification systems and our colleagues in

memo [ ]> Next we want to add the XML coded data to complete our XML file. Again, taking from above and adding our data to the DTD, our complete XML document would look like this:

systems involves selecting the appropriate amount of detail for our particular audiences. Visualization techniques are useful when trying to focus user attention on particular facets of data or when trying to highlight salient parts of an XML database for a particular community. CSS is a style sheet language that is compatible with both HTML and XML, while XSL is a family of style sheet and transformation languages used specifically and exclusively with XML data. These languages are important to

]> When we open this file in Mozilla Firefox®, we now see the familiar HTML output shown in Figure 4.13. We have effectively applied a style 170 The Visual Rhetoric of XML Figure 4.13 XML to HTML Conversion Results sheet to transform a document from XML to HTML format. This output can then be further customized and beautified using CSS. XSL transformations are capable of transforming one XML document into another XML document, or

culture or another? Discuss some specific examples. 2. Write down some of the rhetorical characteristics of different categories of websites (banks, activism websites, environmental agencies, commercial vendors, book stores, etc.) Can you identify common visual characteristics or styles that apply to these categories? In what ways are these characteristics effective or ineffective? 172 The Visual Rhetoric of XML 3. Using recent news stories as inspiration, discuss a situation in which the

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